The Outdoor Recreation Group Bike Bag

This sponsored studio with The Outdoor Recreation Group consisted of a design for the modern leisure mountain biker, this project focused on developing a versatile bike bag that adapts to users’ needs and their bike. I created a modular strap system for dual-wear functionality, enabling easy transitions between biking and off-bike activities. Emphasizing durability, lightweight construction, and trend-forward outdoor aesthetics, the project culminated in a complete tech pack ready for production, reflecting both user research and evolving gear trends.